Direct Clinical Care Businesses

Downscale Weight Loss Clinic
Experience personalised, evidence-based telehealth care with Nurse Practitioner Justin Black at our Weight Loss & Maintenance Clinic. Together, we address real-life challenges to help you lose weight safely and maintain your progress—no more yo-yo dieting. Consultations start at just $45, with Medicare rebates available for many.

Downscale-Derm
Evidence-based skincare solutions for individuals seeking non-invasive options. Our clinician-led approach offers personalised diagnosis and management of acne, rosacea, and pigmentation through Australian telehealth assessments, allowing you to receive expert care from the comfort of your home.
Health-Related SaaS

Endorse Me
EndorseMe.com.au simplifies the Nurse Practitioner endorsement pathway by enabling nurses to efficiently track their advanced practice, organise evidence, and build their AHPRA-ready portfolio in one secure location.

Path pal
PathPal.Health is a comprehensive clinical decision support application designed specifically for the Australian healthcare context. The platform consists of two main modules:

Telecheck
Australian healthcare providers faced challenges in keeping up with changing disaster declarations and telehealth eligibility, as manual checks were time-consuming and prone to errors, potentially affecting patient care and billing compliance. TeleCheck automates this process through real-time monitoring and instant verification, empowering providers to deliver telehealth services confidently when and where they are most needed.

Tele360
Tele360 is TeleScribe extended into a full PMS. TeleScribe is the practitioner-in-consult experience (AI scribe, phone/video consult, clinical tools, note generation). Tele360 wraps scheduling, patients, calendar, billing, and a waiting room around it. TeleScribe code should be integrated, not rebuilt.

Abe Ai
Abe AI is the AI-readiness and clinical governance platform for Australian healthcare — taking any health business from "scared and manual" to safely AI-enabled, and keeping it that way as regulation evolves.

Telescribe
TeleScribe is an AI clinical scribe built for Australian healthcare — it listens to the consultation and writes the clinical note, giving GPs, Nurse Practitioners and Allied Health clinicians their time back from documentation. It includes Video Consulting and Telecheck.

Not Real Smart - Agency
Not Real Smart is an AI marketing agency you own — 13 AI agents organised like a real agency (a Director plus 12 departments: content, SEO, paid ads, strategy, compliance and more) that plan, produce and run your marketing across every brand you operate, with budgets, approvals and a full audit trail.

DownDiary
DownDiary - previously called AbeAI is an intelligent, patient-centred weight management companion developed by Australian clinicians. It offers personalised coaching, nutrition support, activity tracking, mental health tools, and safe clinical guidance, all powered by adaptive AI. AbeAI empowers individuals to stay consistent, understand their physiology, and maintain long-term weight loss results.
Non-Health-Related SaaS

scentswap.com.au
ScentSwap is Australia’s AI-powered fragrance-swapping platform designed for perfume lovers to trade bottles safely, fairly, and without the risk of scams—no buying, no selling, just swapping.

Scent Sell
Scent Sell is Australia's dedicated marketplace for buying and selling pre-owned fragrances. Designed for collectors and enthusiasts, Scent Sell offers a secure environment with intelligent valuation tools, seller verification, and protected payments, ensuring a trustworthy experience. This is not just a generic resale platform; it is purpose-built for fragrance lovers.

Sniffopotamus
Sniffopotamus is a governed fragrance intelligence platform — a personal scent brain that tracks your collection and wears, gives evidence-backed advice, and never invents facts, built on a verified fragrance knowledge engine clean enough to sell as an API.
Other Ventures

Underground Parfums
Niche Small Batch High Quality Perfume House